Katjesgreenfood invests in The Rainforest Company and their to go Açai-Bowl
- Food Impact Investor Katjesgreenfood participates with its ninth investment again in a Berlin-Based startup
The Rainforest Company introduced the world's first To-Go Açaí Bowl in 2019, which is gently preserved using High Pressure Processing (HPP) technology
The startup donates 5 cents per pack sold for projects benefiting the Brazilian rainforest
Brand ambassador Pamela Reif, Germany's most successful fitness influencer has an own signature product
A pioneer in fair trade, the startup takes the fruits of certified, local smallholder cooperatives
- To protect the rainforest, the açaí berries are picked by hand directly from wild palm trees
Berlin-based Katjesgreenfood GmbH & Co. KG, the first food impact investor in the growing market for sustainable food in Europe, announces today its participation in the Berlin startup The Rainforest Company. The pioneer of sustainable açaí berry, a superfood from the Brazilian rainforest, introduces the world's first to-go açaí bowl in 2019. This is gently preserved by means of high pressure processing (HPP). To protect the rainforest, the berries are picked by hand directly from the palms. In addition, The Rainforest Company is actively promoting fair trade and sourcing the tropical fruits from certified, local smallholder cooperatives. Together with brand ambassador Pamela Reif, model and fitness icon, the startup has already launched the signature product "Pam's Organic Açaí Puree". With this participation, Katjesgreenfood reaffirms its focus on a visionary brand that will disrupt the food market in the long term and create a new category in the market.
The Rainforest Company not only protects the rainforest by handpicking the berries by hand and without plantations, but also embodies a health conscious, sustainable lifestyle with the Açaí berry. From 2019, the startup will be offering the world's first to-go açaí bowl, which will be preserved in a product-friendly manner using high pressure processing (HPP). This method preserves all vitamins and nutrients as well as natural taste and color without the use of additives. The berries are processed and flash frozen within 24 hours after harvest to guarantee the highest quality standards. The Rainforest Company actively promotes fair trade by sourcing the tropical fruits of certified, local smallholder cooperatives.
Together with Pamela Reif, model and Germany's most successful fitness influencer, The Rainforest Company has launched their signature product "Pam's Organic Açaí Puree". Pamela Reif is a big fan of Açaí and shares the values of the startup for a sustainable and balanced lifestyle. The tropical fruits are full of antioxidants, vitamins, minerals and essential fatty acids. In the form of puree, the superfood can be used diversely and combined with other ingredients to prepare smoothies, desserts or the popular breakfast bowls. The startup donates 5 cents per pack sold for the reforestation of the rainforest in cooperation with the NGO "Atlantic Rainforest Institution".
"The engagement of Katjes, one of the most successful Love Brands'Made in Germany', fills a youthful dream of my professional career. With Katjesgreenfood, we have brought in a strategic partner who not only supports us with capital, but also with his strong network and gold-worthy know-how, "explains founder Albana Rama. "We are incredibly happy and look with confidence into an exciting and enormously promising future."
Berlin-based Katjesgreenfood is the first food impact investor in Europe to invest in visionary start-ups and trendsetters in the fast-growing market for plant-based foods that are driving the food revolution. "The Rainforest Company is a pioneer in sustainable açaí and is launching a world first with the high-pressure pasteurized to-go açaí bowl. The combination of wild harvesting, direct purchasing without intermediaries, and local social engagement make The Rainforest Company a role model for social entrepreneurship. Manon Sarah Littek, CEO of Katjesgreenfood. "In addition, we are pleased to once again support a female founder with Albana Rama. The majority of our holdings are women leaders, "added Littek.
The Açaí puree from The Rainforest Company is already available in more than 3,500 stores (REWE, Edeka, Coop) in the GSE region and in 13 European countries via their online shop.