» For us, attractive consumption means enjoyment that is based on ethical and moral values. «
Albana Rama – The Rainforest Company
Founded by Albana Rama in 2016, The Rainforest Company is the European pioneer for Açaí, a superfood from the Brazilian rainforest. Together with Pamela Reif, Germany's most successful fitness influencer, The Rainforest Company has launched their signature product "Pam's Organic Açaí Puree" in 2017 followed by two ready to go signature bowls in 2018. Pamela Reif is a big fan of Açaí and shares the values of the startup for a sustainable and balanced lifestyle.
To protect the rainforest, the açaí berries are harvested by hand at optimum maturity, processed and flash frozen within 24 hours. A pioneer in fair trade, The Rainforest Company sources the harvest directly from certified, local smallholder cooperatives. The Berlin startup donates 5 cents per pack sold for social projects benefting the rainforest and its inhabitants in cooperation with the NGO "Atlantic Rainforest Institution".